The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
First, let us set the stage… flowers, candlelight, and our Market Research Love Song.
Now that you know how we truly feel – down to business.
Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. Research
We have been living in a data-driven world, and 2016 shows no signs of being any different.
For marketers and those thrust into data-centric roles – especially those who might not be trained in research methodology or analytics – dealing with data can be daunting.
The survey grid is a staple of quantitative research. Although it is a tool that can collect a lot of data, respondents dread facing grid after grid. Luckily, you can use the flexibility and dynamic functionality of online surveys to ask grid questions in different ways.
Why Marketing and Modesty Don’t Mix
The year was 2012. Mobile was all anyone in market research could talk about and the Mayan calendar was counting down to the world’s end. It was 5 years after the introduction of the iPhone and a number of Windows, Android and Blackberry phones
Simplifying your mobile solution
The proclamation has been made: mobile is no longer coming … mobile is here! Worse yet, your boss got this drilled into his noggin at his conference and he’s on his way back expecting a full report on what you plan to do about it. You’re trying
Whether you use responsive design or mobile optimized while creating your survey, adding enhanced and interactive functionality can create a more engaging experience for respondents. On mobile, you’re competing against apps and websites with the latest innovations and trendsetting
How do you get respondents to select a time for a qualitative interview? You can ask for two preferred times, if one is already taken. Or maybe it’s better to ask for three, for more options. Why not bump it up to five, just in case? No matter how many options you ask for, there
Meet RAD JEFF – a new way to take surveys.
Jibunu surveys are now. Introduce your respondents to RAD JEFF and revolutionize their survey experience.
Responsive Design – The Next Frontier
“Day by day, the number of devices, platforms, and browsers that need to work with your
“What the heck is a Jibunu?”
Our name definitely sets us apart. We get asked a lot, from clients to vendors to door-to-door salesmen: what does Jibunu mean?
Jibunu is derived from two Swahili words. The first is “Jibu” which means “to answer.” The second is “Ubuntu”