Writing a research questionnaire is no small task, especially when it comes to logic. Keeping track of question numbers, skip patterns, show/hide options, and how everything ties together in the end can be tricky. During the process you can often see the question order change, newRead more
What’s your current process when you test surveys full of logic? Do you pull out a pad and a pen to write down every answer you give as you give it? Do you ask yourself, “What if there is a question later on that is conditional on how favorably I rate bananas in this fruit grid?”Read more
When thinking about Groundhog Day, many of us conjure up that Bill Murray movie where an irascible TV weatherman gets stuck -- not only in Punxsutawney, Pennsylvania -- but in time. His day repeats endlessly until he learns from his experience.
As research technologistsRead more
What can be greater than seeing the words “Breakfast Served All Day” at a restaurant? How about having the boss serve up the breakfast?
From time to time, Kenny’s Diner opens up at Jibunu to deliver homemade food, worthy of any five star restaurant, to its employees.Read more
Logic is an important part of many online surveys. Using logic gives survey designers complete control over a respondent’s path through the survey based on data already collected. However, it is important that logic is clear so that programmers know exactly what the survey designersRead more
When you combine two cool things, usually the result is something even cooler. Chocolate and peanut butter. Elton John and Billy Joel. Batman and Superman. Okay, maybe not that last one (at least, not yet).
Creating cool, interactive questions is all in a day’s work for usRead more
We’ve all been guilty of it, haven’t we – trying to do things ourselves to save a little time or money? After all, “How hard could it be to change a washer in the sink?” we ask – that is, before the faucet breaks, the pipe bursts, and the kitchen floods. Unfortunately,Read more
Come on. Admit it. We’ve all had those days. You know the kind.
Just when you thought your research project was done, your client wants one more thing. Your assistant is on vacation, your boss is expecting a presentation and your “to do” list has hatched a spawn of alienRead more
The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
First, let us set the stage… flowers, candlelight, and our Market Research Love Song.
Now that you know how we truly feel – down to business.
Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. ResearchRead more