Logic is an important part of many online surveys. Using logic gives survey designers complete control over a respondent’s path through the survey based on data already collected. However, it is important that logic is clear so that programmers know exactly what the survey designersRead more
When you combine two cool things, usually the result is something even cooler. Chocolate and peanut butter. Elton John and Billy Joel. Batman and Superman. Okay, maybe not that last one (at least, not yet).
Creating cool, interactive questions is all in a day's work for us hereRead more
We’ve all been guilty of it, haven’t we – trying to do things ourselves to save a little time or money? After all, “How hard could it be to change a washer in the sink?” we ask – that is, before the faucet breaks, the pipe bursts, and the kitchen floods. Unfortunately,Read more
Come on. Admit it. We’ve all had those days. You know the kind.
Just when you thought your research project was done, your client wants one more thing. Your assistant is on vacation, your boss is expecting a presentation and your “to do” list has hatched a spawn of alienRead more
The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
First, let us set the stage… flowers, candlelight, and our Market Research Love Song.
Now that you know how we truly feel – down to business.
Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. ResearchRead more
We have been living in a data-driven world, and 2016 shows no signs of being any different.
For marketers and those thrust into data-centric roles – especially those who might not be trained in research methodology or analytics – dealing with data can be daunting.
The survey grid is a staple of quantitative research. Although it is a tool that can collect a lot of data, respondents dread facing grid after grid. Luckily, you can use the flexibility and dynamic functionality of online surveys to ask grid questions in different ways.
Why Marketing and Modesty Don’t Mix
The year was 2012. Mobile was all anyone in market research could talk about and the Mayan calendar was counting down to the world’s end. It was 5 years after the introduction of the iPhone and a number of Windows, Android and Blackberry phones
Simplifying your mobile solution
The proclamation has been made: mobile is no longer coming … mobile is here! Worse yet, your boss got this drilled into his noggin at his conference and he’s on his way back expecting a full report on what you plan to do about it. You’re trying