We’ve all been guilty of it, haven’t we – trying to do things ourselves to save a little time or money? After all, “How hard could it be to change a washer in the sink?” we ask – that is, before the faucet breaks, the pipe bursts, and the kitchen floods. Unfortunately,Read more
Come on. Admit it. We’ve all had those days. You know the kind.
Just when you thought your research project was done, your client wants one more thing. Your assistant is on vacation, your boss is expecting a presentation and your “to do” list has hatched a spawn of alienRead more
The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.