Writing a research questionnaire is no small task, especially when it comes to logic. Keeping track of question numbers, skip patterns, show/hide options, and how everything ties together in the end can be tricky. During the process you can often see the question order change, newRead more
What’s your current process when you test surveys full of logic? Do you pull out a pad and a pen to write down every answer you give as you give it? Do you ask yourself, “What if there is a question later on that is conditional on how favorably I rate bananas in this fruit grid?”Read more
When thinking about Groundhog Day, many of us conjure up that Bill Murray movie where an irascible TV weatherman gets stuck -- not only in Punxsutawney, Pennsylvania -- but in time. His day repeats endlessly until he learns from his experience.
As research technologistsRead more
We’ve all been guilty of it, haven’t we – trying to do things ourselves to save a little time or money? After all, “How hard could it be to change a washer in the sink?” we ask – that is, before the faucet breaks, the pipe bursts, and the kitchen floods. Unfortunately,Read more
Come on. Admit it. We’ve all had those days. You know the kind.
Just when you thought your research project was done, your client wants one more thing. Your assistant is on vacation, your boss is expecting a presentation and your “to do” list has hatched a spawn of alienRead more
The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
First, let us set the stage… flowers, candlelight, and our Market Research Love Song.
Now that you know how we truly feel – down to business.
Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. ResearchRead more
We have been living in a data-driven world, and 2016 shows no signs of being any different.
For marketers and those thrust into data-centric roles – especially those who might not be trained in research methodology or analytics – dealing with data can be daunting.
The survey grid is a staple of quantitative research. Although it is a tool that can collect a lot of data, respondents dread facing grid after grid. Luckily, you can use the flexibility and dynamic functionality of online surveys to ask grid questions in different ways.
Simplifying your mobile solution
The proclamation has been made: mobile is no longer coming … mobile is here! Worse yet, your boss got this drilled into his noggin at his conference and he’s on his way back expecting a full report on what you plan to do about it. You’re trying