Grids are a staple in online surveys. They’re easy to setup in any platform, simple for respondents to use, efficient at collecting data. They’re also boring.
via GIPHYIt’s true, right? We’re not suggesting you throw them out the window. Just be aware that overuse of
When you combine two cool things, usually the result is something even cooler. Chocolate and peanut butter. Elton John and Billy Joel. Batman and Superman. Okay, maybe not that last one (at least, not yet).
Creating cool, interactive questions is all in a day’s work for us
The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
First, let us set the stage… flowers, candlelight, and our Market Research Love Song.
Now that you know how we truly feel – down to business.
Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. Research
The survey grid is a staple of quantitative research. Although it is a tool that can collect a lot of data, respondents dread facing grid after grid. Luckily, you can use the flexibility and dynamic functionality of online surveys to ask grid questions in different ways.
Whether you use responsive design or mobile optimized while creating your survey, adding enhanced and interactive functionality can create a more engaging experience for respondents. On mobile, you’re competing against apps and websites with the latest innovations and trendsetting