When thinking about Groundhog Day, many of us conjure up that Bill Murray movie where an irascible TV weatherman gets stuck -- not only in Punxsutawney, Pennsylvania -- but in time. His day repeats endlessly until he learns from his experience.
As research technologists
We have been living in a data-driven world, and 2016 shows no signs of being any different.
For marketers and those thrust into data-centric roles – especially those who might not be trained in research methodology or analytics – dealing with data can be daunting.
How do you get respondents to select a time for a qualitative interview? You can ask for two preferred times, if one is already taken. Or maybe it’s better to ask for three, for more options. Why not bump it up to five, just in case? No matter how many options you ask for, there