Grids are a staple in online surveys. They’re easy to setup in any platform, simple for respondents to use, efficient at collecting data. They’re also boring.
via GIPHYIt’s true, right? We’re not suggesting you throw them out the window. Just be aware that overuse of
When thinking about Groundhog Day, many of us conjure up that Bill Murray movie where an irascible TV weatherman gets stuck -- not only in Punxsutawney, Pennsylvania -- but in time. His day repeats endlessly until he learns from his experience.
As research technologists
Logic is an important part of many online surveys. Using logic gives survey designers complete control over a respondent’s path through the survey based on data already collected. However, it is important that logic is clear so that programmers know exactly what the survey designers
When you combine two cool things, usually the result is something even cooler. Chocolate and peanut butter. Elton John and Billy Joel. Batman and Superman. Okay, maybe not that last one (at least, not yet).
Creating cool, interactive questions is all in a day’s work for us
We have been living in a data-driven world, and 2016 shows no signs of being any different.
For marketers and those thrust into data-centric roles – especially those who might not be trained in research methodology or analytics – dealing with data can be daunting.