The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
The survey grid is a staple of quantitative research. Although it is a tool that can collect a lot of data, respondents dread facing grid after grid. Luckily, you can use the flexibility and dynamic functionality of online surveys to ask grid questions in different ways.
How do you get respondents to select a time for a qualitative interview? You can ask for two preferred times, if one is already taken. Or maybe it’s better to ask for three, for more options. Why not bump it up to five, just in case? No matter how many options you ask for, there