When thinking about Groundhog Day, many of us conjure up that Bill Murray movie where an irascible TV weatherman gets stuck -- not only in Punxsutawney, Pennsylvania -- but in time. His day repeats endlessly until he learns from his experience.
As research technologists
The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions.
First, let us set the stage… flowers, candlelight, and our Market Research Love Song.
Now that you know how we truly feel – down to business.
Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. Research